Content Verifier
A UI-driven explainer for a Chrome extension that helps users evaluate website trustworthiness and political bias. Designed as a lightweight product video for the Chrome Store, focused on clarity and usability.
[Client]
Michael Cooper
[Year]
2020
[Services]
Motion Graphics
[Catagory]
Marketing Videos
Content Verifier — Chrome Extension Explainer
Content Verifier is a Chrome extension designed to help users navigate the web more safely — by revealing website credibility, political bias, and potential risks in real time.
The video was created as part of the product’s Chrome Store presence — not as an advertisement, but as a functional extension of the product experience.
The objective was to communicate key features quickly and clearly within a short, silent format.
We structured the video around core user interactions:
search → evaluate → identify risk → stay protected.
The visual approach is UI-driven and minimal:
stylized interface scenes to reflect real usage
icon-based communication to replace voice-over
clean transitions to guide attention step-by-step
focused layouts to ensure instant readability
We highlighted the most important features:
website trustworthiness indicators
political affiliation insights (e.g. Republican / Democrat bias)
protection from malicious or low-quality content
search and browsing safety
The pacing was carefully optimized for quick comprehension — ensuring the product’s value is clear even without sound.
The result is a compact, functional explainer that enhances the product’s presentation and strengthens the overall Securify brand ecosystem.
Snaps From the Project
"Very happy with a beautiful, animated from scratch, video created for us. Eugene took charge of all aspects of production, from coming up with a script, to storyboard, animation music and video. Very professional and very happy with the result!"
Michael Cooper
